# New Zealand - Website Findings & Growth Strategy

**Date:** 2026-02-11  
**Current Count:** 78 companies  
**Missing Websites:** 16 companies

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## 1. WEBSITES FOUND

### ✅ Confirmed Websites (3)
| Company | Website | Notes |
|---------|---------|-------|
| Port Pack & Cool Storage | portpack.co.nz | Mount Maunganui cold storage facility |
| Auckland Pack & Cool (Apac) | apac.co.nz | Kiwifruit packhouse in Takanini/Auckland |
| NZ Cold Storage Association | coldstoragenz.org.nz | ⚠️ Industry association, NOT a facility |

### 🔍 Parent Companies Found (2)
| Company in List | Likely Parent/Website | Notes |
|-----------------|----------------------|-------|
| Jazz Apple (T&G Global) | tandg.global | T&G Global is major NZ produce company |
| H1 Packhouse | Possibly Riverway (riverway.co.nz) or Rockit | Multiple packhouses in Gisborne region |

### ❌ No Website / Part of Larger Operations (7)
| Company | Status | Next Steps |
|---------|--------|------------|
| Freshco - Wake's Packhouse | Physical location confirmed (1061 Riverslea Rd, Hastings) | Call +64 for contact |
| Kea Apple Packhouse | New facility (2022), part of Kea Fruit operation | Search "Kea Fruit New Zealand" |
| Kelston Orchard Packhouse | Twyford location | Google Maps + local search |
| Earnscleugh Orchards | Central Otago stonefruit | Multiple orchards in Earnscleugh area |
| Prime Produce | Hawke's Bay | Very generic name, hard to identify |
| Moffett Orchards | Napier | Local orchard, likely no website |
| Golden Oak Orchard | Twyford | Local orchard |

### 🚫 Not CA Storage Facilities (3)
| Company | Why Remove |
|---------|------------|
| Get Real Fruit Ice Cream Cart | It's an ice cream cart, not a cold storage facility |
| Kiwifruit Capital of the World (Sign) | It's a sign/landmark in Te Puke, not a facility |
| Green Planet Limited | Can't verify CA storage operations |

---

## 2. WAYS TO FIND MORE NZ COMPANIES

### A. Industry Associations (HIGHEST QUALITY)

**NZ Cold Storage Association Members**
- Website: coldstoragenz.org.nz
- **ACTION:** Request member directory or scrape member list
- Quality: ★★★★★ (verified CA storage operators)

**Horticulture New Zealand**
- Website: hortnz.co.nz
- Represents 5,000+ commercial fruit & veg growers
- Directories by region and crop type

**Pipfruit NZ (Apples & Pears)**
- Website: pipfruitnz.co.nz
- Represents apple/pear growers
- Many have on-site CA storage

**New Zealand Apples & Pears Inc**
- Website: nzapples.co.nz
- Industry body for apple/pear sector

**Citrus New Zealand**
- Website: citrusnz.co.nz
- Citrus growers (lemons, oranges, mandarins)

### B. Directory Scraping

**1. Google Maps / Apify**
- Search terms:
  - "cool storage New Zealand"
  - "cold storage New Zealand"
  - "packhouse New Zealand"
  - "CA storage New Zealand"
  - "controlled atmosphere New Zealand"
- Focus regions:
  - Hawke's Bay (apples, pears)
  - Tauranga/Bay of Plenty (kiwifruit, avocados)
  - Nelson/Marlborough (apples, hops)
  - Central Otago (stonefruit, cherries)
  - Gisborne (citrus, apples)

**2. Finda.co.nz**
- NZ business directory
- Categories: "Cool Stores", "Cold Storage", "Fruit Packers"
- Can filter by region

**3. Yellow Pages NZ (yellow.co.nz)**
- Search "cold storage" by region
- Often has phone/website

**4. Companies Office (companies-register.companiesoffice.govt.nz)**
- Official NZ company registry
- Search by ANZSIC codes:
  - 2101: Fruit and vegetable processing
  - 5291: Refrigerated storage

### C. Major Players to Research

**Large NZ Produce Companies (likely have CA storage)**
1. **T&G Global** (tandg.global) - Already have Jazz Apple
2. **Zespri** (zespri.com) - Kiwifruit export monopoly
3. **Mr Apple NZ** (mrapple.co.nz) - Large apple exporter
4. **Rockit** (rockitapple.com) - Premium apple brand
5. **ENZA** - Large apple cooperative
6. **45 South** - Central Otago fruit exporter
7. **Apollo Apples**
8. **Bostock Group** - Pipfruit & vegetables
9. **LeaderBrand** - Vegetables & salads
10. **Delmaine** - Vegetables, onions, potatoes

Each of these likely has **multiple packhouses/coolstores** across NZ.

### D. Regional Approaches

**Target High-Density Areas:**

1. **Hawke's Bay (Hastings/Napier)**
   - 60%+ of NZ's apple production
   - Dozens of packhouses
   - Search: "packhouse Hastings NZ"

2. **Bay of Plenty (Tauranga/Te Puke)**
   - Kiwifruit capital
   - Search: "kiwifruit packhouse Tauranga"

3. **Nelson/Motueka**
   - Apple region
   - Search: "apple packhouse Nelson"

4. **Central Otago**
   - Stonefruit & cherries
   - Smaller operations but high-value

5. **Gisborne**
   - Citrus, apples
   - Search: "packhouse Gisborne"

### E. Web Scraping Specific Sites

**NZ Produce Industry News Sites:**
- freshplaza.com (filter: New Zealand)
- hortnews.co.nz
- scoop.co.nz (horticulture category)

**LinkedIn:**
- Search: "cold storage manager New Zealand"
- Search: "packhouse manager New Zealand"
- Follow company profiles from their roles

**Government Data:**
- MPI (Ministry for Primary Industries) export facility lists
- Often includes CA storage facilities with MPI registration numbers

### F. Competitive Intelligence

**Check PHT's existing NZ clients/trials:**
- Any current NZ customers?
- Who are their competitors talking to in NZ?

**Port of Tauranga / Napier Port manifests:**
- Public shipping data shows which companies export fresh produce
- Exporters = likely have CA storage

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## 3. RECOMMENDED ACTION PLAN

### Phase 1: Quick Wins (This Week)
1. ✅ Fix the 3 confirmed websites in the sheet
2. ❌ Remove the 3 non-facilities
3. 🔍 Contact NZ Cold Storage Association - request member list
4. 🔍 Scrape Finda.co.nz for "cool stores" by region
5. 🔍 Google Maps scrape: "packhouse [region]" for 5 key regions

**Target:** +50 verified NZ companies by end of week

### Phase 2: Deep Research (Next 2 Weeks)
1. Research 10 major NZ produce companies → find their facilities
2. LinkedIn scraping for packhouse/cold storage managers
3. Companies Office search by ANZSIC code
4. Industry publication archives for facility announcements

**Target:** +100 more companies (total 200+)

### Phase 3: Ongoing
1. Set up Google Alerts for "new packhouse New Zealand" "cold storage facility New Zealand"
2. Monitor MPI facility registrations
3. Track produce industry news

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## 4. NZ MARKET NOTES

**Why NZ is a Great Market for PHT:**
- High-value export crops (kiwifruit, apples, cherries)
- Quality-focused (premium pricing = can afford Atmos)
- English-speaking, similar business culture to US/AU
- Strong horticulture export economy
- CA storage widely adopted

**Key Crops:**
- 🥝 Kiwifruit (world's largest exporter via Zespri)
- 🍎 Apples (Hawke's Bay + Nelson)
- 🍑 Stonefruit (Central Otago)
- 🍊 Citrus (Gisborne)
- 🥑 Avocados (Bay of Plenty)
- 🍒 Cherries (Central Otago - premium market)

**Challenges:**
- Smaller market than AU/US
- Zespri monopoly on kiwifruit exports (but they use contractors)
- Many smaller family operations (not all can afford $3,650/year per unit)

**Best Prospects:**
- Medium-large packhouses (500+ bins capacity)
- Export-focused operations (quality critical)
- Multi-crop facilities (diversified revenue)
- Zespri-contracted packhouses (kiwifruit premium quality standards)

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**Next Steps:** Which approach should I pursue first?