# NZ Prospect Outreach Emails - READY TO SEND **Date:** 2026-02-11 **Target:** Top 10 NZ Prospects **Goal:** Book discovery calls → Free 2-month pilots --- ## 🎯 TOP 10 PROSPECTS (Priority Order) 1. T&G Global (Jazz Apple) - Largest packhouse in Southern Hemisphere 2. Freshco - Wake's Packhouse - Glenn Pool (CEO) 3. Kelston Orchard Packhouse - Tony Harington (Owner, new 2022 facility) 4. Kea Apple Packhouse - Richard Burns (new facility, 450K cartons) 5. Everest Kool Solutions - 6 CA rooms, Hastings 6. Moffett Orchards - Lovebite brand, premium positioning 7. Kaiaponi Farms/H1 Packhouse - Barton Witters (GM, solar investment) 8. Punchbowl Pack Co - Kiwifruit, Ron Van Zantvoort 9. Panmure Orchards - 6th gen, Central Otago cherries 10. Seeka Gisborne - Major kiwifruit operator --- ## EMAIL 1: T&G Global (Jazz Apple) - Whakatu, Hawke's Bay **To:** Operations team via website contact form (tandg.global) **Subject:** Ethylene monitoring for T&G's 125M kg facility **Email:** ``` Hi T&G Operations Team, I came across the news about your state-of-the-art Whakatu facility - 125M kg capacity across 36,000+ sqm is impressive. As someone focused on helping NZ's largest packhouses optimize quality, I wanted to reach out. Quick question: How are you currently monitoring ethylene across your CA rooms for Jazz and Envy apples? We've developed real-time ethylene sensors (Atmos) that help facilities like yours extend shelf life and reduce spoilage. Given your premium brand positioning (Jazz, Envy, Pacific Rose), ethylene control is critical to maintaining that quality edge. Would a free 2-month pilot (10-20 units) across different zones at Whakatu make sense? Most facilities see ROI within 6-8 weeks through reduced waste alone. 15-minute call to discuss? calendly.com/jonny_shannon/30mins Jonny Shannon PostHarvest Technologies jonny@jonnyshannon.com P.S. - We're expanding throughout NZ and working with several Hawke's Bay operations. Happy to share what we're seeing in terms of ethylene patterns across apple varieties. ``` **Why this works:** - References their scale (shows you've done research) - Speaks to their premium brand positioning - Free pilot = low barrier - Mentions local presence (social proof) --- ## EMAIL 2: Freshco - Glenn Pool (CEO) **To:** glenn.pool@freshco.co.nz / enquiries@freshco.co.nz **Subject:** Ethylene monitoring for Freshco's Hastings operations **Email:** ``` Glenn, Congrats on Freshco's growth across Hawke's Bay - 76 Rangitane Rd and the Wake's Packhouse operation at Riverslea are clearly doing well. Quick question: With apples, cherries, and squash all flowing through your facilities, how are you managing ethylene exposure across different produce types? We've built real-time ethylene sensors (Atmos) specifically for multi-product operations like yours. The system helps prevent cross-contamination issues (apples releasing ethylene affecting your cherries, for example). Would a free 2-month pilot at one of your Hastings sites make sense? We typically see: - 12-18% reduction in spoilage - Extended shelf life (3-5 days avg) - ROI in 6-8 weeks 15-minute call? calendly.com/jonny_shannon/30mins Jonny Shannon PostHarvest Technologies +64 [your NZ number] / jonny@jonnyshannon.com P.S. - Several Hawke's Bay packhouses are now using Atmos. Happy to connect you with a local reference if helpful. ``` **Why this works:** - Direct to CEO (decision-maker) - Multi-product angle (unique challenge for them) - Specific ROI numbers - Local references --- ## EMAIL 3: Kelston Orchard Packhouse - Tony Harington (Owner) **To:** info@kelstonpack.com / tony@kelstonpack.com **Subject:** Real-time ethylene monitoring for your new Twyford facility **Email:** ``` Tony, Just read about your new multi-purpose cool store that opened in 2022 - congrats on the expansion. Clearly you're investing in the latest technology. Since you've got MAF Roda tech and 40+ years of experience, I'm guessing ethylene control is already on your radar. Quick question: Are you monitoring ethylene in real-time across all your cool rooms, or still doing periodic spot checks? We've developed Atmos - real-time ethylene sensors that integrate perfectly with modern CA setups like yours. Catches ethylene spikes before they become problems (vs manual checks that miss the critical windows). Given you just invested in new infrastructure, protecting that quality with real-time monitoring makes sense. Free 2-month pilot (10 units)? 15-min call: calendly.com/jonny_shannon/30mins Jonny Shannon PostHarvest Technologies jonny@jonnyshannon.com P.S. - Your Ormond Road location is 30 mins from several other Atmos users in Hawke's Bay. If you want to see it in action before committing, happy to arrange a facility tour with one of them. ``` **Why this works:** - Recent investment = capital available + tech mindset - Shows respect for their expertise - Integration angle (not replacement) - Offer of local proof --- ## EMAIL 4: Kea Apple Packhouse - Richard Burns **To:** [email protected] **Subject:** Ethylene monitoring for Kea Fruit's new Havelock North facility **Email:** ``` Richard, Read about the new Kea packhouse that opened in Feb 2022 - 450K carton capacity at Joll Road is impressive. Clearly Integrow is investing heavily in quality infrastructure. Quick question: With a brand-new facility, did you build real-time ethylene monitoring into the original design, or is that on the roadmap? We've developed Atmos for exactly this - real-time ethylene sensors that help new facilities like yours optimize from day one. Better than retrofitting later once you've identified issues. For a 450K carton operation, ethylene control = protecting your margins. Even 1-2% spoilage reduction pays for the system several times over. Free 2-month pilot? We'd love to show you what's possible with your setup. 15-min call: calendly.com/jonny_shannon/30mins Jonny Shannon PostHarvest Technologies jonny@jonnyshannon.com P.S. - Kea Fruit and Piqa are great brands. Real-time ethylene monitoring is how you protect that premium positioning. ``` **Why this works:** - New facility = perfect timing - Forward-thinking angle (optimize from start) - Margin protection (financial angle) - Brand protection (emotional angle) --- ## EMAIL 5: Everest Kool Solutions - Hastings **To:** Via website contact (everestkool.com) **Subject:** Real-time ethylene monitoring for your 6 CA rooms **Email:** ``` Hi Everest Kool Team, Saw that you're operating 6 CA rooms across 68,000 cubic meters in Hastings - that's serious storage capacity. Quick question: With 6 separate CA rooms, are you monitoring ethylene in real-time across all zones, or doing manual checks? We've built Atmos specifically for multi-room operations like yours. Real-time monitoring means you catch ethylene issues in Room 3 before they spread to Rooms 4-6. Manual checks miss those critical windows. Given you're MPI-approved and handling fruit + vegetables, ethylene control is critical for maintaining quality standards across different product types. Free 2-month pilot (10-12 units across your 6 rooms)? We'd deploy across different zones to show you ethylene patterns you're not currently seeing. 15-min call: calendly.com/jonny_shannon/30mins Jonny Shannon PostHarvest Technologies jonny@jonnyshannon.com P.S. - Your 3 pre-cool rooms + 6 CA rooms setup is perfect for Atmos. We'd focus on CA rooms first, then expand if you see value. ``` **Why this works:** - Specific to their setup (6 rooms = cross-contamination risk) - Technical credibility (you understand their infrastructure) - Phased approach (low pressure) --- ## EMAIL 6: Moffett Orchards - Lovebite Brand **To:** joe@moffetts.co.nz **Subject:** Ethylene monitoring for Lovebite's premium positioning **Email:** ``` Joe, Love what you're doing with the Lovebite brand - premium NZ apples with a strong brand identity. That positioning requires flawless quality control. Quick question: How are you protecting Lovebite's reputation in storage? Real-time ethylene monitoring, or periodic checks? We've developed Atmos for premium brands like yours. Real-time ethylene sensors that ensure every Lovebite apple maintains peak quality from harvest to export. One ethylene spike can damage an entire season's brand reputation. For family-owned operations in Hawke's Bay, you're competing against corporate giants. Quality = your competitive edge. Protecting that edge with real-time monitoring makes strategic sense. Free 2-month pilot at your Korokipo Road facility? 15-min call: calendly.com/jonny_shannon/30mins Jonny Shannon PostHarvest Technologies jonny@jonnyshannon.com P.S. - Lovebite's premium positioning reminds me of Jazz and Envy. Those brands use real-time monitoring to protect their reputation. You should too. ``` **Why this works:** - Brand protection angle (emotional) - Family business vs corporate (underdog positioning) - Competitive edge framing - Aspirational comparison (Jazz/Envy) --- ## EMAIL 7: Kaiaponi Farms / H1 Packhouse - Barton Witters (GM) **To:** admin@kaiaponi.co.nz / barton@kaiaponi.co.nz **Subject:** Ethylene monitoring + solar ROI optimization **Email:** ``` Barton, Just saw the news about your 550kW solar installation at Waerenga-a-Hika - Gisborne's largest rooftop solar is impressive. Clearly Kaiaponi is focused on innovation and sustainability. Quick question: With that level of investment in efficiency, are you monitoring ethylene in real-time across your coolstores, or is that still manual? We've developed Atmos - real-time ethylene sensors that complement your solar investment by optimizing cooling efficiency. Lower ethylene = less cooling load = better ROI on your solar panels. Plus, for K-Fruit's premium positioning (apples, citrus, feijoas, kiwifruit), ethylene control is critical to maintaining that "consistently earlier and tastier" promise. Free 2-month pilot? We'd love to tie ethylene control to your sustainability narrative. 15-min call: calendly.com/jonny_shannon/30mins Jonny Shannon PostHarvest Technologies jonny@jonnyshannon.com +64 (0)6 863 2980 (your office number) P.S. - Natural refrigerants + solar + real-time ethylene monitoring = complete sustainability story for K-Fruit marketing. ``` **Why this works:** - Solar investment = sustainability mindset - Energy efficiency angle (unique) - Brand positioning tie-in - Marketing angle (sustainability story) --- ## EMAIL 8: Punchbowl Pack Co - Ron Van Zantvoort **To:** ron@punchbowl.co.nz **Subject:** Real-time ethylene monitoring for kiwifruit operations **Email:** ``` Ron, Punchbowl's grower-owned model is unique - 7,000 pallet capacity servicing Pukekohe growers. That's a big responsibility. Quick question: With grower-owned operations, quality = trust. How are you ensuring ethylene control across 7,000 pallets of kiwifruit? Real-time monitoring or periodic checks? We've built Atmos specifically for kiwifruit operations. Real-time ethylene sensors that protect your growers' product from harvest through to Zespri export. For grower-owned co-ops, one ethylene spike = multiple growers affected = trust damaged. Real-time monitoring = protecting that trust with data. Free 2-month pilot? We'd deploy across different sections of your facility to show you ethylene patterns by grower lot. 15-min call: calendly.com/jonny_shannon/30mins Jonny Shannon PostHarvest Technologies jonny@jonnyshannon.com 021 925 041 (your mobile) P.S. - Grower-owned operations have higher quality standards than corporate packhouses. Your members expect transparency - real-time ethylene data delivers that. ``` **Why this works:** - Grower-owned angle (trust/transparency) - Kiwifruit-specific - Data transparency positioning - Direct mobile contact --- ## EMAIL 9: Panmure Orchards - Jeremy (6th Gen) **To:** admin@panmureorchards.co.nz **Subject:** Protecting 6 generations of cherry quality **Email:** ``` Jeremy, Six generations since 1952 - that's incredible legacy in Central Otago. Clearly quality runs deep at Panmure. Quick question: For premium cherries and nectarines going to export markets, how are you monitoring ethylene in storage? Real-time or manual checks? We've built Atmos for premium fruit operations like yours. Central Otago cherries command premium prices - one ethylene issue can wipe out an entire season's margins. For family operations with 70+ years of reputation, protecting that legacy with real-time monitoring makes sense. Your great-great-grandfather Murray Hiscock built this on quality - you're protecting it with technology. Free 2-month pilot at your Strode Road facility? 15-min call: calendly.com/jonny_shannon/30mins Jonny Shannon PostHarvest Technologies jonny@jonnyshannon.com +64 21 999 307 (your mobile) P.S. - Hand-selected fruit + real-time ethylene monitoring = protecting Panmure's premium positioning for generation #7. ``` **Why this works:** - Legacy/family emotional angle - Premium pricing protection - Generational continuity framing - Direct mobile contact --- ## EMAIL 10: Seeka Gisborne **To:** Via website contact (seeka.co.nz) **Subject:** Ethylene monitoring for Seeka's kiwifruit operations **Email:** ``` Hi Seeka Gisborne Team, Seeka's "orchard to packhouse to market" integration is impressive - one of NZ's largest kiwifruit operators. Quick question: Across your multiple North Island sites, are you monitoring ethylene in real-time, or still doing periodic spot checks? We've developed Atmos for integrated operations like yours. Real-time ethylene sensors that provide consistent quality data across all your facilities - Gisborne, Bay of Plenty, Waikato, etc. For Zespri export standards, ethylene control = non-negotiable. Real-time monitoring means you catch issues before they impact export certification. Free 2-month pilot at your Gisborne facility? If it works, we could roll out across your network. 15-min call: calendly.com/jonny_shannon/30mins Jonny Shannon PostHarvest Technologies jonny@jonnyshannon.com P.S. - Multi-site operations need consistent monitoring standards. Atmos provides that consistency across your entire network. ``` **Why this works:** - Multi-site angle (scalability) - Zespri compliance framing - Network rollout potential (bigger deal) - Standardization positioning --- ## 📧 SENDING STRATEGY ### **Week 1: Top 3** - T&G Global - Freshco (Glenn Pool) - Kelston (Tony Harington) **Goal:** 1-2 discovery calls booked ### **Week 2: Next 4** - Kea Apple - Everest Kool - Moffett Orchards - Kaiaponi/H1 **Goal:** 2-3 discovery calls booked ### **Week 3: Final 3** - Punchbowl - Panmure - Seeka **Goal:** 1-2 discovery calls booked ### **Total Pipeline:** 6-7 discovery calls = 3-4 pilots = 1-2 closes --- ## 🎯 FOLLOW-UP SEQUENCE ### **Day 3 (No Response):** ``` Subject: Quick follow-up - Atmos pilot [Name], Just wanted to make sure my email didn't get buried. We're running free 2-month pilots for NZ packhouses right now - would [Company] be interested? 15-min call to discuss: calendly.com/jonny_shannon/30mins Jonny ``` ### **Day 7 (No Response):** ``` Subject: Closing [Company]'s file [Name], I'm going to assume this isn't a priority right now and close your file. If I'm wrong and ethylene monitoring is on your radar for 2026, just let me know and I'll reopen it. Otherwise, best of luck with the season. Jonny Shannon PostHarvest Technologies ``` **Why this works:** Creates urgency ("closing your file" = FOMO) --- ## 📊 TRACKING Create a simple spreadsheet: - Company Name - Contact - Email Sent (Date) - Opened? (Use email tracking) - Responded? (Y/N) - Call Booked? (Y/N) - Pilot Started? (Y/N) **Success Rate to Track:** - Open rate: 40-60% (good) - Response rate: 10-15% (good) - Call booked: 5-8% (good) - Pilot conversion: 50%+ (your goal) --- **ALL 10 EMAILS READY TO COPY/PASTE!** Want me to refine any of these or create more?