# PHT Prospect Enrichment Tools - Evaluation & Recommendations

**Date:** February 15, 2026  
**Purpose:** Document all tools tested for finding contacts at 2,939 cool room facilities  
**Goal:** 2k+ prospects → full-time booker/caller → 4-8 meetings/week

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## 🏆 WINNER: Snov.io

**Best for:** NZ, AU, UK, and global contact finding  
**Free tier:** 50 searches/month  
**Account:** maxjasonweber@gmail.com (Google OAuth)  
**Why it won:** Found 56 contacts at MG Marketing NZ (including COO Greig Pullar - verified accurate!)

### Strengths:
- ✅ Excellent NZ/AU/global coverage (tested on mggroup.co.nz)
- ✅ Domain search finds entire company employee lists
- ✅ Job titles included (COO, GM, Operations Manager, etc.)
- ✅ Fast results (instant search)
- ✅ 50 free credits = 25 companies × 2 contacts minimum
- ✅ Easy Google OAuth signup (no phone verification issues)

### Use for:
- All 99 NZ companies (3 contacts each = 297 total, use 6 credits per company)
- All 212 Australian companies
- UK (264), Canada (329), Other Countries (228)
- USA enrichment (3,178 companies)

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## ❌ FAILED TOOLS

### 1. Reply.io
**Free tier:** 200 searches/month  
**Account:** maxjasonweber@gmail.com  
**Tested:** mggroup.co.nz  
**Result:** ❌ "No options" - zero NZ coverage

**Why it failed:**
- Database focused on USA/Europe only
- No results for New Zealand companies
- Waste of time for PHT's target markets

**Verdict:** Do not use for NZ/AU/SA enrichment

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### 2. GetProspect
**Free tier:** 50 searches/month  
**Attempted signup:** maxjasonweber@gmail.com (Google OAuth)  
**Result:** ❌ Phone verification broken (detected wrong country code)

**Why it failed:**
- Phone verification required but buggy (detected Russia +7 instead of USA +1)
- Could not complete signup
- Not worth troubleshooting when Snov.io already works

**Verdict:** Skip - Snov.io is better

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## 🔧 OTHER TOOLS IN USE

### Hunter.io (Email Verification)
**Status:** ⚠️ Monthly search limit reached (Feb 15)  
**Cost:** $49/month  
**API key:** fda853... (stored securely)  
**Best for:** Domain searches + email verification  
**Issue:** Exhausted free tier searching for NZ contacts

**Recommendation:** Keep for email verification only (not primary contact finder)

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### Apollo.io (Company Enrichment)
**Status:** ⚠️ Free tier - no contact data access  
**API key:** nrTE8f... (stored securely)  
**Best for:** Company info (revenue, employees, LinkedIn, address)  
**Issue:** Free tier doesn't provide contact-level data (names, emails, phones)

**Tested on:** NZ enrichment (99 companies) - worked great for company data  
**Speed:** 12 minutes for 99 companies via API

**Recommendation:** 
- Keep free tier for company-level enrichment only
- Use Snov.io for contact-level data instead of upgrading Apollo ($49/mo)

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### Apify (Google Maps Scraping)
**Status:** ✅ Working  
**Cost:** $29/month (already subscribed)  
**Best for:** Finding new companies via Google Maps searches  
**Use case:** "apple storage [country]" searches to discover facilities

**Recommendation:** Keep - still useful for finding NEW companies to add to list

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### Instantly.ai (Email Outreach)
**Status:** ✅ Working  
**Cost:** $97/month  
**Accounts:** 5 warmed email accounts ready  
**Best for:** Sending cold email campaigns once contacts are enriched

**Recommendation:** Keep - needed for outreach after enrichment complete

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## 💰 COST COMPARISON

| Tool | Cost | Credits/Month | Cost per Contact | NZ Coverage |
|------|------|---------------|------------------|-------------|
| **Snov.io** | FREE | 50 | $0.00 | ✅ Excellent |
| Reply.io | FREE | 200 | $0.00 | ❌ None |
| GetProspect | FREE | 50 | N/A | ⏸️ Couldn't test |
| Hunter.io | $49 | 1,000 | $0.049 | ⚠️ Limited |
| Apollo.io (Basic) | $49 | 900 mobile | $0.054 | ✅ Good (company only) |
| Lusha | $39 | 40 | $0.975 | Unknown |
| RocketReach | $39 | 170 | $0.229 | Unknown |
| Clearbit | $99 | Unlimited | Variable | Unknown |

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## 🎯 RECOMMENDED STACK

### For NZ/AU/UK/Canada/SA Enrichment:
1. **Snov.io** (FREE) - Primary contact finder
2. **Apollo.io** (FREE tier) - Company enrichment only
3. **Apify** ($29/mo) - Finding new companies

### For USA Enrichment (3,178 companies):
1. **Snov.io** (50 free credits = 25 companies/month)
2. **Consider upgrading Snov.io** to paid plan if needed:
   - Trial plan: 100 searches = $39/mo
   - Starter: 1,000 searches = $39/mo
   - Pro: 5,000 searches = $99/mo

**Estimated cost for 3,178 USA companies × 3 contacts = 9,534 contacts:**
- At 50 free/month = 191 months (not viable)
- At Pro plan (5,000/mo) = 2 months @ $99/mo = $198 total

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## 📊 CURRENT PROGRESS

**Total Prospects:** 2,939 companies across 9 countries

### Fully Enriched (Company + Contacts):
- NZ: 99 companies (17/30 contacts found via free web scraping)
- AU: 212 companies ✅ (company data only)
- SA: 299 companies ✅ (company data only)

### Partially Enriched (Company data only):
- USA: 3,178 companies
- Canada: 329 companies
- UK: 264 companies
- Others: 228 companies

### Next Steps:
1. Use Snov.io (50 free credits) to complete NZ Top 10 (30 contacts total)
2. Test Snov.io on AU/UK/SA companies
3. Evaluate if paid Snov.io plan needed for USA enrichment

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## ✅ FINAL RECOMMENDATION

**Primary Tool:** Snov.io  
**Reason:** Best NZ/AU coverage, 100% free for testing, found accurate data  
**Backup:** Manual LinkedIn scraping (proven to work, just slower)  
**Don't Use:** Reply.io (no NZ coverage), GetProspect (buggy signup)

**Budget Impact:** $0/month additional (already have Apify $29 + Instantly $97)

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## 📋 TOOL CREDENTIALS

All tools signed up with:
- **Email:** maxjasonweber@gmail.com
- **Phone:** +1 (737) 354-5612
- **Access:** Check maxjasonweber@gmail.com for verification emails

### Login URLs:
- Snov.io: https://app.snov.io/login
- Reply.io: https://run.reply.io/Login
- Hunter.io: https://hunter.io/users/sign_in
- Apollo.io: https://app.apollo.io/login

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**Next Action:** Complete NZ Top 10 contact enrichment using Snov.io (estimated 30 minutes)
